Senior UX/UI Product Designer with 25+ years of experience, specializing in mobile and web applications across complex organizational scales. I've led user experience and interface design for demanding projects including cloud file storage, data insights platforms, home design, RPM, IoT, cloud security, banking, pharma, military, healthcare, enterprise software, CRM, printing platforms and more.
Outside the design world — married, father of four, and at home I share the couch with a dog and a cat who compete for the best seat. Since age 10, I've been playing bass guitar, writing, composing and recording. I occasionally perform with my mythical band "Groundless" — rock and lots of energy. In my free time, I build things with wood in my small carpentry workshop, and game with my greatest passion — video games (COD, Arc Raiders and more). I love hiking and listening to music every moment. Currently listening non-stop to Beth Hart, simply amazing.
Structured process that leads to measurable results
User interviews, competitor analysis, surveys and data analysis to understand real needs and challenges
Define personas, user journeys, information architecture and prioritize features based on research findings
Wireframes, detailed UI, design system and interactive prototypes with rapid iterations
Usability testing, A/B tests and analytics to validate decisions and continuously improve the experience
Tools I use every day