דרור כהן

I'm Dror Cohen

Senior UX/UI Product Designer with 25+ years of experience, specializing in mobile and web applications across complex organizational scales. I've led user experience and interface design for demanding projects including cloud file storage, data insights platforms, home design, RPM, IoT, cloud security, banking, pharma, military, healthcare, enterprise software, CRM, printing platforms and more.

Outside the design world — married, father of four, and at home I share the couch with a dog and a cat who compete for the best seat. Since age 10, I've been playing bass guitar, writing, composing and recording. I occasionally perform with my mythical band "Groundless" — rock and lots of energy. In my free time, I build things with wood in my small carpentry workshop, and game with my greatest passion — video games (COD, Arc Raiders and more). I love hiking and listening to music every moment. Currently listening non-stop to Beth Hart, simply amazing.

My Approach

Work Method

Structured process that leads to measurable results

01

Research

User interviews, competitor analysis, surveys and data analysis to understand real needs and challenges

02

Strategy

Define personas, user journeys, information architecture and prioritize features based on research findings

03

Design

Wireframes, detailed UI, design system and interactive prototypes with rapid iterations

04

Testing

Usability testing, A/B tests and analytics to validate decisions and continuously improve the experience

Toolbox

Tools & Technologies

Tools I use every day

Design & Product

Figma Adobe XD Sketch Photoshop Illustrator

Research & Testing

Hotjar Google Analytics Maze UserTesting

AI & Automation

ChatGPT Claude Midjourney Zapier

Development & Deployment

HTML/CSS Tailwind Webflow WordPress