20+ years of experience in product strategy and interface design for startups, tech companies and leading brands — with flexibility and freelancer pricing.
From strategy to the last pixel — I guide products through every stage of design
End-to-end product design from concept to launch — including user research, UX strategy, information architecture, wireframing, visual design, and prototyping. Perfect for startups looking to hit the market fast with a product that looks and feels professional.
Continuous improvement based on user feedback and analytics — redesigning flows, adding features, and responding to market demands. I work in an iterative process that delivers results fast without losing sight of the bigger picture.
Native app design for iOS and Android while respecting platform guidelines and creating a mobile-first experience. Extensive experience designing for RTL markets with full support for Hebrew and Arabic.
Building a component library and organized design principles that enable your development team to work fast and consistently. Includes complete documentation, Figma component library, and organized handoff that saves hours of back-and-forth with dev.
User interviews, persona development, journey mapping, heuristic evaluation, and usability analysis. I provide data-driven insights that explain why users abandon and how to fix it.
Creating a cohesive visual identity that communicates professionalism and builds trust — logo, color palette, typography, and design language that guides your brand across all touchpoints. Result: a brand people remember.
A structured process that ensures consistent results and satisfaction every step of the way
Understanding the business, target audience, competitors, and success metrics. We define together what the product needs to achieve and who it's for — before drawing a single line.
Defining required features and prioritizing by business value and resources. What's in the MVP, what's in v2, and what can we cut altogether.
Mapping navigation, page structure, and user flows. Sitemaps and user flows that ensure the user always knows where they are and where they can go.
The skeleton of the product — layout, hierarchy, and content without visual distractions. A phase that lets us test assumptions quickly and save on change costs later.
Turning wireframes into polished screens with colors, typography, animations, and micro-interactions. Figma prototypes that feel like the real product.
Continuous improvement based on feedback, A/B tests, and analytics. Good design doesn't end at launch — it evolves with the product.
I'm a partner in your product's success — not just someone who draws pretty screens. Every design decision comes with business reasoning and UX that backs it up.
Front-end development knowledge lets me design realistic solutions. My Figma files are organized, documented, and ready to build — saving weeks of "that's not what I meant".
20+ years taught me to work fast without sacrificing precision. I know when shortcuts are okay and when they're not.
Short sprint, monthly retainer, or full project — I adapt to your needs, not the other way around. You work directly with me, no delegation to junior helpers.
Three work models that fit every stage — from focused sprints to long-term partnership
Two weeks of complete focus on your challenge — research, wireframes, and high-fidelity design of core needs. At the end of the sprint you get Figma files ready to build, walkthrough videos, and an organized handoff for your tech team.
All work is done directly by me — no delegation to junior helpers. You get 20+ years of experience directly, not through intermediaries. That's one of the biggest advantages of working with a senior freelancer versus an agency.
Absolutely. Many clients start with a sprint to get a feel for how we work, then move to a monthly retainer for ongoing work. You can also purchase multiple consecutive sprints at retainer pricing. Flexibility is part of the service.
Responsive web apps (desktop, tablet, mobile), native iOS and Android apps, and SaaS platforms. Specialized experience in RTL design for the Israeli market with full support for Hebrew and Arabic.
A sprint is 2 weeks from kickoff. Larger projects depend on scope and are defined upfront. Most clients receive initial deliverables within 3–5 business days from start.
Organized Figma files with component library, annotations, spacing specs, and full prototypes. Plus walkthrough videos explaining decisions, and dev-ready assets ready to export. Your tech team gets everything they need without coming back to me with questions.
I work closely with you throughout with organized reviews — so before final delivery we're already in complete alignment. If something doesn't meet expectations, I fix it at no extra cost. Your satisfaction is the priority.
Let's talk and discover together how I can help, coffee's on me :-)