I'm a UX/UI Designer Web Designer Product Designer

UX specification and UI design for tech companies, startups and leading brands

4.9
20+
Years of Experience
200+
Projects
160+
Clients
Selected Work

Projects

View All Projects

A selection of projects that represent my approach and capabilities

New Service

No Code Dev

Building websites and digital products using modern AI tools — Lovable, Figma Make, Claude Code, and VS Code. What used to take months of development now takes days. No large teams, no delays.

Claude Code VS Code Figma Make Lovable AI-Powered Fast Launch
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AI Dev Stack
Claude Code Write and edit code with AI
AI
VS Code Full development environment
IDE
Figma Make From design to code — directly
New
Lovable Full web apps from prompts
Powerful
What I Do

Services

A range of design and specification services tailored to your needs

UX & UI Design

Get the senior design talent you need to build intuitive user experiences and pixel-perfect interfaces that convert.

MVP Design
Product Iteration
Mobile App Design
Design Systems
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Web Design

Don't let your website hold you back. Get a modern, high-performing site that turns visitors into customers.

Landing Pages
Responsive Design
Brand Identity
Conversion Focus
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Prototyping

Test and validate your ideas with interactive prototypes before investing in expensive development.

Interactive Prototypes
User Testing
Figma Prototypes
Flow Validation
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Vibe Coding

Ship websites and digital products in days using modern AI tools — faster and smarter than traditional development.

AI Development
Claude Code
Figma Make
Rapid Launch
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4.9
Dror Cohen

I'm Dror Cohen

Senior UX/UI Product Designer with over 25 years of experience, specialized in complex mobile and web applications at organizational levels. Experienced in leading user experience and interface design of challenging projects such as cloud file storage, data insights platforms, home design, RPM, IoT, cloud security, banking, pharma, military, healthcare, software as a service, CRM, printing platforms and more.

Product Thinking User Research Branding Strategy Prototyping Design Systems AI Workflows Micro-interactions Usability Testing

Work Experience

Pixel54 — Freelance UX/UI Designer

2015 — Present

Jerusalem, Israel

As a freelance UX/UI designer, I've had the privilege of working on a diverse range of projects across various industries. Each project brings unique challenges and new learning opportunities.

Landa Digital Printing — UX/UI Lead

Key Project

As UX/UI Lead at Landa, a pioneer in nano-technology digital printing, my focus was on transforming complex operational systems into clear, efficient and user-focused experiences. The work began with an in-depth analysis of real work processes and interaction patterns with the machines, which formed the basis for a modern and effective design strategy.

I led a collaborative process with engineers, developers and operations teams, continuously adapting the product experience to Landa's spirit of innovation. Projects included control interfaces, operational dashboards and smart monitoring tools.

Optimus — UX/UI Lead

Key Project

As UX/UI Lead at Optimus, a business management software, my task was to improve user engagement through intuitive and aesthetic design. The process began with analyzing user behavior, which formed the basis for a design strategy tailored to audience preferences.

Leading a collaborative team effort, we progressively improved user interfaces, adapting them to Optimus's innovative ethos.

CaloSense — UX/UI Designer

2020–2022

Tel Aviv, Israel

The challenge was to create a user-friendly health platform that presents complex health data and improves communication between patient and doctor. The process began by understanding goals, defining personas and mapping patient journeys.

During ideation I branched solutions, created wireframes and developed them into high-resolution prototypes with feedback from stakeholders and users. The result: a secure and sought-after RPM platform for managing the patient journey.

JpU — UX/UI Designer

2015–2019

Tel Aviv, Israel

I worked in close collaboration with JpU's product managers, in the specification and design of their platform, website and marketing materials.

The Challenge: Creating a web-based platform suitable for deployment on all M2M, C-IoT and NB-IoT platforms, with high scalability to support millions of devices.

The Result: Web platform, logo, brand identity, app interface, website, marketing materials and investor presentations. Since implementing the new brand identity, JpU has succeeded in significantly expanding its customer base worldwide.

Education

1998
Video and Special Effects
1994
Graphic Design Certificate
1990
Architecture Certificate

Tools

  • Figma
  • Photoshop
  • Illustrator
  • Premiere
  • AI Tools of All Types
  • 3D Software

Languages

  • English — Fluent
  • Hebrew — Native
  • Norwegian — Basic

Military Service

Full service in the IDF — 3 years | Reserves — 10 years.