Design Thoughts

Blog

Insights, tips and thoughts about UX, UI and product — from the field, from 20 years of experience

User Planning

Why user research is the most important investment you'll make before designing

Many companies jump straight to design without checking if they're solving the right problem. Proper research saves months of development and leads to a product users actually need — not what we thought they needed.

March 15, 2026 6 min read
AI & Design

How AI is changing my design process

Tools, techniques and workflows that speed up work without compromising quality. What works, what doesn't, and where to draw the line.

March 8, 2026 5 min read
Mobile Design

5 common mistakes in mobile app design

The most common mistakes I see over and over again and how to avoid them in your next project.

March 1, 2026 4 min read
Design System

Design System — why every startup needs one from day one

Building a design system early saves weeks of work later. How to start right and what mistakes to avoid.

February 20, 2026 7 min read
User Planning

The difference between good UX and great UX — and why it's worth the money

Good UX solves problems. Great UX makes users love your product. The difference is in the details and decisions you hide from the user.

February 12, 2026 5 min read
Process

How to manage a design project with a dev team — what works and what doesn't

After hundreds of projects, I've learned what makes collaboration between design and dev succeed — and what kills it. The complete guide.

February 5, 2026 8 min read
AI & Design

Figma AI — helper tool or threat to design?

Figma's new AI features promise to change the game. I tested them in depth — here's what I found.

January 28, 2026 4 min read
Mobile Design

RTL Design — challenges and solutions for Hebrew and Arabic design

Designing for RTL languages isn't just flipping the interface. There are subtleties most designers miss — and I show them here.

January 20, 2026 6 min read
Process

How to present design to a client — a method that always works

A good presentation is part of the work. If the client doesn't understand your decisions — they'll reject them. Here's how to present design right.

January 10, 2026 5 min read